AJA HEMP
For this wellness brand, the marketing team and I collaborated to design a website that would embody the brand’s core of naturalism while guiding the user towards the perfect product for their needs.
UI/UX Design; Product Photography & Editing
Aja Hemp’s goal was to be a welcoming, informative gateway for people new to using hemp for wellness benefits.
Our goal for the site was to emphasize the natural aspect through callbacks to nature in the photography, earthy colours, and patterned leaf logo. Negative space gave visitors a sense of breathing room and calm. We prioritized user journey to the products, but made sure that the informational aspect was easily accessed.
